Overview
This conceptual redesign of the Proton landing page explored design systems, UX, and UI, with a focus on modularity, scalability, and efficiency. Using a modular design approach, I created components for reusability and maintainability, ensuring interface consistency. I also implemented design tokens and variables to enhance flexibility and design-development collaboration.
The Challenge
The original landing page suffered from design consistency and scalability issues, hindering efficient updates. I aimed to build a structured, component-driven system that would improve usability and deliver a seamless cross-device experience.
Process & Approach
I implemented a structured design process to enhance the landing page.
1.Research & Analysis
Conducted a thorough competitive analysis of similar landing pages to identify industry trends, best practices, and opportunities for differentiation. Assessed elements such as layout, visual hierarchy, messaging, call-to-actions, and overall user experience to inform design decisions and ensure the landing page met both user expectations and business objectives.
2.Foundations: Establishing a Modular System
To ensure consistency and flexibility, I structured the system with:
Color Variables: A structured palette with primitives and semantic tokens for text, backgrounds, and icons.
Typography & Spacing: A hierarchical scale for readability and modular spacing for layout flexibility.
Component Library: Standardized UI components for efficient design and development.
3.Componentization & UI Design
Designed reusable components (buttons, cards, hero sections, etc.) with scalability in mind.
Ensured accessibility through proper contrast, spacing, and touch targets.
Created responsive layouts for various breakpoints.
4.Design & Prototyping
Implemented a modern, structured UI aligned with Proton's branding.
Optimized call-to-action placement for engagement and conversions.
Refined micro-interactions and hover states to enhance usability.
FInal outcome
✅ Scalable and reusable UI framework.
✅ Improved readability and accessibility.
✅ Optimized for design-to-development efficiency.
✅ A modern, conversion-focused layout.
Conclusion
This project showcased the value of a modular design approach in creating a structured and scalable UI. Using design tokens and variables maintained consistency while enabling future adaptations. Through efficient componentization and design system principles, the landing page achieved a cohesive and maintainable structure that elevates both usability and development workflows.