Proton Redesign
This conceptual redesign of the Proton landing page explored design systems, UX, and UI, with a focus on modularity, scalability, and efficiency. Using a modular design approach, I created components for reusability and maintainability, ensuring interface consistency. I also implemented design tokens and variables to enhance flexibility and design-development collaboration.
The Challenge
The original landing page suffered from design consistency and scalability issues, hindering efficient updates. I aimed to build a structured, component-driven system that would improve usability and deliver a seamless cross-device experience.
Process & Approach
Research & Analysis: Conducted a thorough competitive analysis of similar landing pages to identify industry trends, best practices, and opportunities for differentiation. Assessed elements such as layout, visual hierarchy, messaging, call-to-actions, etc.
Foundations: Establishing a Modular System: To ensure consistency and flexibility, I created a modular system with color variables, a hierarchical typography scale, modular spacing, and a standardized component library for efficient design and development.
Componentization & UI Design: I designed reusable components—such as buttons, cards, and hero sections—with scalability in mind. Accessibility was ensured through appropriate contrast, spacing, and touch target sizes. I also created responsive layouts to accommodate various breakpoints and screen sizes.
Design & Prototyping: I implemented a modern, structured UI aligned with Proton's branding. Call-to-action elements were strategically placed to maximize engagement and conversions. Additionally, I refined micro-interactions and hover states to enhance overall usability and user experience.
Final outcome
✅ Scalable and reusable UI framework.
✅ Improved readability and accessibility.
✅ Optimized for design-to-development efficiency.
✅ A modern, conversion-focused layout.
Conclusion
This project showcased the value of a modular design approach in creating a structured and scalable UI. Using design tokens and variables maintained consistency while enabling future adaptations. Through efficient componentization and design system principles, the landing page achieved a cohesive and maintainable structure that elevates both usability and development workflows.